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The Trust Company You Can't Trust
by
joezeppy
Verisign has become the trust company that you can't trust.
Verisign's responsibility could be compared to that of many phone companies or maybe the people who manage the North American Numbering Plan Administration (Neustar). If I have a business and one of my customers attempts to call me but misdials by one digit, they either get the wrong party or they get a recording that tells them that this number is not connected... period. That's all that they should get.
How fair would it be if the telephone company answered that misdialed phone call (which was intended for me) and asked the caller if they would rather go to one of my competitors? What Verisign did amounts to just that. They were doing this to their customers (domain registrants) and that's not right.
By implementing Site Finder, Verisign would force business domain registrants to consider buying all possible misspelled versions of their domain name so as not to send business to competitors.
If someone wants to look at electronics and types in "BestBy.com". instead of getting an error, they would now get a web page that contains links to other electronics suppliers. That’s not right. As a domain registrant, (one of Verisign's paying customers) why would I want that to happen? While Verisign was deploying this service, a few friends and me did an experiment and typed in "Chevy-Ford.com". The result was a Verisign web page that included a link to Ford.com but excluded a link to Chevy.com. Why should Verisign have the privilege to decide what links will be presented when someone types in my brand name. This whole area was left unexplored. As a business person or brand manager, am I going to have to test every possible combination of domain names and misspells that are unregistered to see who Verisign is presenting when someone types in my brand name or a variation thereof?
Any company that is given the privilege of managing the .com / .net registry should be held to the highest standards of accountability and must be required to encourage competition. Verisign is doing quite the opposite. More proof lies in their proposed Domain Name Wait List Service (WLS).
We should all support ICANN's move to reign in Verisign. I hope that the Department of Commerce will encourage ICANN to continue in its work to keep the anti-competitive nature of Verisign at bay.
Joe Alagna
North American Marketing Manager
Centralnic, Ltd.
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